The situation quickly grew so fractious that Fanatics CEO
MLB and Nike initially defended the Vapor Premier design last year, touting the lightness and breathability and insisting that it would soon become widely favored across the league. Not only did that not happen, but the uniform issue quickly became a national punchline, including on late-night talk shows.
The situation quickly grew so fractious that Fanatics CEO Michael Rubin—whose company had been producing the Nike designs as essentially a subcontractor—said last year, "We're doing everything as we've been told, and we're getting the shit kicked out of us. So that's not fun. [The] biggest thing I probably learned is if we're involved in something, we need to make sure that everybody better be on board. ... They got certain players on board, not all players on board."
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